Why do you watch the Super Bowl: for the game or the ads? If you watch the biggest game in American football for the ads, you’re in luck. According to Vox, only 10 percent of the 4- to 5-hour segment is of actual gameplay. Commercials take up 24 percent...
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06 Feb, 2017
23 Jan, 2017
Live Streaming Your Way to the Top
23 Jan, 2017
While polished and high quality videos are what consumers are looking for on the TV screen and online video ads, they’re looking for a little more authenticity on social media. Given that 80 percent of millennials want brands to entertain them and that consumers quickly dismiss faceless companies,...
Read more16 Dec, 2016
Using Video to Market to Goldfish
16 Dec, 2016
Did you know the average attention span of adults is seven seconds? The attention span of a goldfish is eight seconds. Additionally, Nielson Norman Group reports that people stay on a webpage for an average of 10-20 seconds. In this digital world, the attention span will only grow shorter....
Read more17 Nov, 2016
Your SEO Guide to Video Marketing
17 Nov, 2016
You came up with the perfect idea for your company’s next video. You hired all the right people. Now, you’ve created a quality video that will make viewers laugh out loud, share with friends, and ultimately, purchase your product. You post the video to Facebook. One week later, you’re...
Read more13 May, 2016
Video Production: 5 Myths Busted
13 May, 2016
It’s Friday the 13th – the most dreaded, unlucky and superstitious day in American culture. Don’t cross the black cat, don’t walk under the open ladder, don’t buy a lottery ticket, don’t step on the sidewalk crack (or you’ll break your mother’s back!) are just a few of the...
Read more27 Apr, 2016
The Power of Visual Storytelling
27 Apr, 2016
Close your eyes and imagine. You’ve just woken up on a rainy Saturday morning. You have no work to complete, no traffic to sit in, and no chores to do. You have the day completely to yourself to do anything you wish. For many people, this day would consist...
Read more14 Apr, 2016
Video Marketing: Don’t Get Left Behind
14 Apr, 2016
No one likes to get left out. But, we’ve all been there. Maybe it was being picked last for the kickball team or maybe you were left in your hometown while your friends went off to college. For the most part, we’re pretty resilient and get over being left...
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