Why do you watch the Super Bowl: for the game or the ads? If you watch the biggest game in American football for the ads, you’re in luck. According to Vox, only 10 percent of the 4- to 5-hour segment is of actual gameplay. Commercials take up 24 percent...
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06 Feb, 2017
23 Jan, 2017
Live Streaming Your Way to the Top
23 Jan, 2017
While polished and high quality videos are what consumers are looking for on the TV screen and online video ads, they’re looking for a little more authenticity on social media. Given that 80 percent of millennials want brands to entertain them and that consumers quickly dismiss faceless companies,...
Read more22 Dec, 2016
New Documentary – “The Golden Isles at War” Chronicles Georgia Coastal History During World War II
22 Dec, 2016
Executive Producer Lance Tōland and Broadcast Solutions’ Jack English and Russ Jamieson have just completed “The Golden Isles at War,” a one-hour documentary recounting the impact of World War II on Georgia’s Golden Isles. The story unfolds through personal accounts of more than two dozen people who lived through the experience....
Read more16 Dec, 2016
Using Video to Market to Goldfish
16 Dec, 2016
Did you know the average attention span of adults is seven seconds? The attention span of a goldfish is eight seconds. Additionally, Nielson Norman Group reports that people stay on a webpage for an average of 10-20 seconds. In this digital world, the attention span will only grow shorter....
Read more06 Dec, 2016
When World War Came to Georgia’s Backyard
06 Dec, 2016
The Japanese attack on Pearl Harbor shocked America to the core, killing 2,403 and grievously damaging the Navy’s fleet. While that carnage occurred thousands of miles from the mainland, what has been called a “second Pearl Harbor” took place quietly, right in Georgia’s backyard. Days after the U.S. entered World War...
Read more04 Dec, 2016
Documentary to Show War Effort in Golden Isles
04 Dec, 2016
For proof that those coming of age during World War II truly were America’s Greatest Generation, historians need look no further than right here in the Golden Isles. And that is what an Atlanta-based documentary crew has done with “The Golden Isles at War,” a one-hour presentation that features...
Read more17 Nov, 2016
Your SEO Guide to Video Marketing
17 Nov, 2016
You came up with the perfect idea for your company’s next video. You hired all the right people. Now, you’ve created a quality video that will make viewers laugh out loud, share with friends, and ultimately, purchase your product. You post the video to Facebook. One week later, you’re...
Read more17 Oct, 2016
The Scary Truths of a Marketing Plan Without Video
17 Oct, 2016
This Halloween you may find yourself spooked by haunted houses, horror movies, bloodsucking vampires and eerie black cats. However, there’s one thing that seems to be spooking those in the business world: a marketing plan without video. Not intimidated? Maybe these scary truths will change your mind. The content...
Read more23 Sep, 2016
The Many Hats of a Video Production Company
23 Sep, 2016
Refuel with Chocolate Milk from Broadcast Solutions on Vimeo. A lot goes into a one-minute video. From the initial brainstorming session to editing the finished product, countless hours are spent to make the video perfect. While production teams differ in size, most crewmembers are often wearing several different hats....
Read more23 Aug, 2016
Why You Should Film Your Next Project in Georgia
23 Aug, 2016
Southeast Sizzle v1r2 from Broadcast Solutions on Vimeo. Georgia’s film industry is on the rise bringing in $7 billion in the 2016 fiscal year. From the bustling city of Atlanta to the breathtaking scenery of Savannah, filmmakers find Georgia is the place to be for filmmaking. Why are filmmakers...
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